This unrealized work is one of the most challenging tasks mousegraphics has undertaken: to redesign the packaging of a globally famous tech item in a way that would fire the imagination and secure the loyalty of old and new users.
We had to consider a design system that could gradually be built
across several tech products and convey high innovation, singular
intelligence and unique style. We decided to let the ‘unpacking
experience’ guide our design process.
We focused on the
movement of our hands when they first trace the most striking, the
sharpest aspects of such an object of high technology. We then used the
combination of infographics and photography, in order to transfer these
movements to the packaging surface and create the visual equivalent of
this fascinating experience of unpacking and discovery. We focused on
the most sophisticated viewpoints and suggestive angles of the product
and decided that its most essential features and outlines should emerge
almost like flashes of light and vision out of a totally black surface.
If
anticipation is what mostly characterizes our relationship to
technological advances we made this packaging design the absolute
vehicle of such feeling and an amplifier of the mystery and consumer
participation involved.
Photography: Dimitris Poupalos https://dpoupalos.com
Design: Dimitris Papazoglou
the design
the photography
the design
the range
