Oikos is a brand of creamy natural yoghurts inspired by authentic Greek nrecipes and the deep sense of pleasure enjoyed in a familiar environmentn where everything is possible: all you need to do is imagine a spoon
Oikos means ‘home’ in ancient Greek, a name that resonates with the
brand’s values; its focus on the deep human need for shelter,
nourishment, safety and belonging. The brand’s visual identity was
redesigned by mousegraphics so as to blend the sensual with the
conceptual and capture the moment when we let go of responsibilities and
surrender to delight, joy. Mousegraphics studied the stages of this
process and focused on the ultimate and most intimate point of
excitement: ‘the moment of the spoonsful’, the kick-off gesture that
signals the yield to the comfort of one’s senses, to the joy of a
personal, well-earned time. The brand’s logo relaxed to smoother,
flowing lines and incorporated a stress mark that is also the universal
sign of a roof-top. The full creamy spoonful was treated as the visual
equivalent of this ‘moment of indulgence’, a symbol of a quiet easing to
perfect taste, freed affection and sensuous materiality. The whole
packaging space deepened to the hues (blue, black, white) that
complement this holistic design approach and allow the occasional bright
colors of real fruits and related flavors to shine. Within this new
brand identity, the various Oikos products are perceived as layers of
one complete, sheltered environment, and also as the various gateways
through which each consumer can taste the decisive moment of “me”.
The logo:
Oikos means ‘home’ in ancient Greek.
The brand’s logo relaxed to smoother, flowing lines and incorporated a stress mark that is also the universal sign of a roof-top.
Blue series:
‘Extra creamy’
cup & lid_plain
cup & lid_blueberry
cup & lid_raspberry
cup & lid_raspberry
cup & lid_strawberry
cup & lid_strawberry
Black series:
This particular, premium set of gourmet oikos desserts demanded a holistic understanding of exclusivity
What we call the triad of luxury: Luscious Taste - Sumptuous Design - Gorgeous Feel. The one must reflect into the other. Thus, every design choice (colors, images, composition) is part of this process of understanding, and in extension, of experiencing luxury as an everyday dessert choice
3 layers
3 layers_ top & Side
Black series:
‘Almond-butter indulgence’
almond butter_plain_ cup & lid
almond butter_ mix berries_cup & lid