The target consumer: Lidl customers but also new clients who consume carefully and responsibly.
The design: We wanted to convey a sense of affordable quality as discussed with our client. As the target consumer is someone conscious of his choices in regards to both nutritional value and value for money, we opted for the simple clear message of a certain closeness to nature and its processes. The logo we designed is a transcription of the name Vegeterra with the image lines of a cultivated farm land. The appetizing crops of these lands are offered in a grocer's paper bag in the image covering most of the packing surface, front and back. Our client (Lidl supermarket) harvests the best of the Greek land and carries it in house for the benefit of its clients. Freshness is in the careful choices and sincere process. The whole gesture is applied on the product packaging.
