Lifedrops sugar-free chewing gum with Chios mastic

Lifedrops

The briefing: "Re-launch the brand, refresh the product imagery and differ from the direct competition."

The target consumer: Chewing gum lovers, healthier-product consumers, romantics


The design: The product is actually the precious fruit of the unique mastic tree growing only in the Greek island of Chios. The essence and spirit of this land is a story of tender images, painted over with taste hues. The white and blue of the flag for classic, the pink of affection for the rose, an electrifying yellow for lemon and the warm brown of a sweet cocker spaniel for cinnamon. Common wisdom, a design recognized from the heart.

Lifedrops rose flavour

Lifedrops lemon flavour

Lifedrops cinnamon flavour

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