The project repositions Loux within the non-alcoholic mixers category
shifting from a mass-market soft drink aesthetic to a more refined and contemporary proposition. The design is based on reduction and consistency, creating a unified system across different products (tonic, soda, bitter lemon). Information is printed directly onto a frosted glass bottle, enhancing materiality and visual clarity. The typography redefines Loux with a more restrained and modern character, while preserving its Greek identity. This is not a simple redesign, but a strategic rethinking that introduces the brand into a new consumption context.
