Μπάρμπα Στάθης frozen herbs

Μπάρμπα Στάθης

The briefing: "We want to launch this innovative product, in an innovative packaging."

The target consumer: Women of middle-upper class. Super-market goers. People who want to add value –and not just ‘stuff’- in their freezers.


The design: A touch of (green) directness, on the (white) reality of an ice crystal within the (silver) conditions of ideal preservation: These are the main product values clearly and directly communicated on pack. We tried to approach the viewer through minimal visual quotes; a precious herb protected by natural sciences. One need only notice the quality of the rotogravure application, to understand the technical innovation involved.

Μπάρμπα Στάθης frozen herbs

Μπάρμπα Στάθης frozen herbs

Μπάρμπα Στάθης frozen herbs