The target consumer: Women of middle-upper class. Super-market goers. People who want to add value –and not just ‘stuff’- in their freezers.

The design: A touch of (green) directness, on the (white) reality of an ice crystal within the (silver) conditions of ideal preservation: These are the main product values clearly and directly communicated on pack. We tried to approach the viewer through minimal visual quotes; a precious herb protected by natural sciences. One need only notice the quality of the rotogravure application, to understand the technical innovation involved.