Oikos means ‘home’ in ancient Greek, a name that resonates with the brand’s values; its focus on the deep human need for shelter, nourishment, safety and belonging. The brand’s visual identity was redesigned by mousegraphics so as to blend the sensual with the conceptual and capture the moment when we let go of responsibilities and surrender to delight, joy.

Mousegraphics studied the stages of this process and focused on the ultimate and most intimate point of excitement: ‘the moment of the spoonsful’, the kick-off gesture that signals the yield to the comfort of one’s senses, to the joy of a personal, well-earned time. The brand’s logo relaxed to smoother, flowing lines and incorporated a stress mark that is also the universal sign of a roof-top. The full creamy spoonful was treated as the visual equivalent of this ‘moment of indulgence’, a symbol of a quiet easing to perfect taste, freed affection and sensuous materiality. The whole packaging space deepened to the hues (blue, black, white) that complement this holistic design approach and allow the occasional bright colors of real fruits and related flavors to shine. 

Within this new brand identity, the various Oikos products are perceived as layers of one complete, sheltered environment, and also as the various gateways through which each consumer can taste the decisive moment of “me”.     

The brand’s logo relaxed to smoother, flowing lines and incorporated a stress mark that is also the universal sign of a roof-top.

What we call the triad of luxury: 

Luscious Taste - Sumptuous Design - Gorgeous Feel. The one must reflect into the other. Thus, every design choice (colors, images, composition) is part of this process of understanding, and in extension, of experiencing luxury as an everyday dessert choice