Salmon oil, Ω3

Salmon oil

The briefing: "this is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment."

The target consumer: the product is dispensed by prescription and addresses people in need of vitamin based nutrition additives.

The design: we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.

Salmon oil, the box

Salmon oil, the box

Salmon oil, the box

Salmon oil, the product