Sarantis traditional greek sweet, spoon-able

Sarantis

The briefing: "Ours is better; can you design that?"

The target consumer: Those with a sweet-tooth; users and non-users of the specific category.

The design: mouthwatering, irresistibly sweet, syrup dripping images: exactly what had been missing from every example in this field. Our design for this packaging was simply NON design. We attempted to show the truth inside the vase, a truth which had been replaced by fresh Fruit and other loosely relevant product substitutes. A tantalizing, glistening spoonful to be savoured - why waste this?

Sarantis traditional greek sweet, spoon-able