Our client is a Greek-based company that wished to stress the high quality of its products. We designed a package for their face protective masks that embodies the comparative advantage of this product:
its multifold, special fabric and added health filters. In addition, we realized this package out of a paper that closely resembles the soft feel and touch of the product itself and unfolds in the very way that a mask does. In this sense, packaging becomes a functional extension of its content, it amplifies and codifies the product’s benefits and advantages while it also magnifies a social imperative instead of a brand name: “Stay Covid Free” In order to further underline the social connotations of such design process we created a series of pins that carry and transmit the same important message.
top of pack
left_front_right
layout
range
detail
detail
pins
pins