Tusso coffee concept - coffee & chocolate tastes

Tusso

The briefing: "Unique simplicity, premium aesthetics and product quality: we want these to be obvious on our packs. "

The target consumer: Lovers of high quality coffee / chocolate drinks.

The design: We decided to stress the idea of 'effortless distinction' - of a 'casual eccentricity'. On a serious black package we added a small photo of such instances of smart non-conformity: feet with idiosyncratic shoe & shock choices enjoy their uniqueness within boring uniform environments. Orange and mauve for the bold and the beautiful!

Tusso chocolate

Tusso coffee pods

Tusso sugar sticks

Tusso disposable paper cups

Tusso disposable paper cups